In the competitive online retail industry, it isn’t enough just to list your products; you need them to rank high on Google so people can see, click, and buy them. E-commerce SEO is necessary to help ensure that your product pages show up for relevant search results and reach the right people. From product titles and descriptions to structured data and site speed, Ecommerce SEO is vital for your overall success. In this blog, we're going to show you the best ways to help your e-commerce products rank better on Google and ultimately bring you consistent, high-quality traffic to your store. Let’s help transform your product pages into revenue-generating powerhouses.
In today's increasingly digital-first world, ecommerce product ranking on Google is not just valuable, it is crucial for driving traffic and ultimately, sales. With millions and millions of product listings on the internet, the competition can be daunting, but with solid SEO efforts, your product pages can outrank others in your category.
At Saffron Webs we are experts at growth online stores and using smart digital marketing strategies. In this blog, we will help you figure about the best way to optimize ecommerce product pages so they are visible and ranked higher on Google.
The product title and meta description are what users and search engines see first. Be sure to make them clear, keyword rich and clickable.
Example:
Refrain from using the content supplied by a manufacturer's brand. Google and shoppers appreciate original, helpful content that truly provides value.
Tip: Use long-tail keywords like "best running shoes for flat feet" for more targeted traffic.
Images play a vital role in ecommerce SEO. They improve user experience and can appear in Google Images, driving additional traffic.
Best Practices:
Use high quality images without slowing down your page
Structured data will help search engines understand your content even more clearly, and can give you rich snippets in search results showing price, reviews, and availability:
Use Product schema to highlight:
All this will increase click through rate (CTR) and help create trust with your users!
Google algorithm penalises websites for a slow-loading product page. Page speed and mobile responsiveness are ranking factors for search engines. Slow loading product pages won't convert customers and ruin your SEO. Here's a list:
Recommendations:
Compress images and minify CSS / Javascript
- Use a content delivery network (CDN)
Use Google PageSpeed Insights and Mobile-Friendly Test to test the performance.
RLs should be short, descriptive, and contain keywords. Avoid losing your customers with long strings of numbers or symbols.
Best URL Format:
www.example.com/mens-running-shoes/
Avoid:
www.example.com/product?id=12345
Simple, clean URLs enhance commercialization and aid in keyword relevancy.
Product reviews provide social proof, and at the same time provide SEO value by providing new, relevant, keyword-rich content on your page.
Encourage customers to leave reviews by providing incentives or reminders after purchase.
Internal links connect your product pages to related pages on your site. External links build the page authority of your web pages in the eyes of Google.
Internal Linking Ideas:
From blog post to product page
External Linking Tips:
By uploading your product feed into Google Merchant Center, it helps with your chances being shown in the Shopping region and free product listings.
Benefits:
More exposure across Google’s web surfaces
Ensure your product data is updated and in-line with your website content.
SEO is not just a one time project. With the ability to continuously monitor the effectiveness of your product pages, you can pivot and change direction based on data.
It is crucial you make decisions from your data insights, and constantly optimize your product pages.
Ranking product pages on Google for ecommerce takes a combination of technical SEO, content optimization, user experience and outreach. If you commit to this, you will achieve increased organic visibility and relevant traffic to your online store over time.
At Saffron Webs, we partner with ecommerce businesses worldwide to build scalable, search-friendly product pages that convert visitors to customers. Our Ecommerce SEO Services will help you either build your ecommerce store listing or improve the search ranking of your existing listings.
